What Can Social Media Do For You?


This is a question I often hear asked and maybe this response will help… Consider space. How many people have gone to space? Who do we remember? Certainly there is Neil Armstrong the first man on the moon, but who else?  There is one man who came from humble beginnings, growing up on a farm. He watched the moon landing and was hooked. He grew up to become an engineer and air force fighter pilot and followed that by becoming a test pilot for experimental planes. In 1992 he joined the astronaut program and first flew in in space in November 1995, following in the footsteps of many other astronauts.

But there was one thing that made this man stand apart. Whilst he was not the first to tweet from space, that honour going to to TJ Creamer in January 2010, this man blew social media apart in 2013 by posting stories and photos from the international space station. His name has now become synonymous with space and social media.  I speak of course of Chris Hadfield who now has over 1.4 million followers from Twitter and all because he took a different approach to social media.

He combined his love of space and photography and sent it back to earth in entertaining posts and images, not to mention his YouTube video version of Space Oddity which has had close to 26 million views. He has carried on to make other videos such as An Astronaut’s Guide to …Movember, BBQ, Camping, short humorous video clips that have kept his profile active.

These are the keys to success in Social Media – stay active, share what interests you, follow like-minded people and build your personal brand.  You could be the next Chris Hadfield!

Elaine Beare

Follow me on Twitter @elainebeare


Alphabet Blogging – The Letters M and E

I am always trying to think of fresh ideas for blogging and today I hit on the idea of alphabet blogging. As a child I loved Sesame Street and I still think it is one of the best educational shows I have seen. One great feature of the program was the letters and numbers….today’s show is brought to you by the letters…  So why not pick a letter and blog about something beginning with that letter? Here’s my first blog following this idea.

Today’s blog is brought to you by the letters M and E. M is for music. Now there’s a wide ranging topic! I have a passion for music. As I write this my foot is tapping and my head is nodding to the rhythm of Hugh Laurie’s album “Let Them Talk”. What a versatile man! But that’s a whole other blog so back to M for music. From my early childhood music has been an integral part of my life. My earliest memory of music is singing along to Country Roads as my father drove us, appropriately enough, down a local country road. I was raised on Johnny Cash and Neil Diamond and have been fortunate enough to see them both perform live in Ireland.

E is for earworm. What is that? I hear you ask. You know when you get a few lines of a tune stuck in your head and it just keeps playing back throughout the day? That’s an earworm! Burrowing into your subconscious and surfacing to irritate you when you least expect it. It could be a jingle from an ad, a children’s song or some song from the radio that you heard a few beats of, but that was enough to make it stick until the next earworm comes along.

Well that’s my alphabet blog for today, brought to you by the letters M and E. I hope you enjoyed my new approach.

Elaine Beare.

Follow me on Twitter @elainebeare