Why Use Social Media?


In the last two years, I noticed more and more companies saying they need to use social media to communicate with consumers. But often they don’t know why or how to integrate it into their current marketing plan. This causes a big problem upfront, not understanding social media’s value or worth. The role itself I have seen as a silo function, part of the PR team, or even just being one of the tasks of an already overworked Marketing Manager.

Often, when an initiative starts out like this it is doomed to fail. The company and management need to see the value in using social and have a clear objective to ensure the program succeeds. Some of the common reasons for using social media are:

  • Generate leads
  • Build brand awareness
  • Establish and share the company culture
  • To create a buzz
  • Customer retention
  • Become a thought leader
  • Help ranking within search…

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