Have a Talk with Yourself About Social Media

The Office Blend

With all of the banter about whether CEOs should be active on Twitter — I’ve realized that I might need to have a “sit down” with myself about social media. C-Suite executives must carefully consider how they invest and utilize their time on social platforms. So should the rest of us. Not that I fail to see the tremendous value of social networks, obviously I do. I simply would like to pause and reflect on how I am spending my time with social. Is the time spent valuable and productive? I would like to ensure that it absolutely is.

With every innovation — whether a product or process — we search for ways to effectively integrate that change into our lives. It can take a bit of time to assess best fit, as the pendulum usually swings with great momentum toward the innovation, (often with a significant investment in time…

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