How To Get A Truckload Of Blog Posts From People Who Hate To Blog

Steve Farnsworth's Old Blog

How To Get A Truckload Of Blog Posts From People Who Hate To Blog

By Steve Farnsworth@Steveology

Do you have lots of great people who could give you hours of great content for the company blog, but give you a long list of reasons why they can’t put pen to paper, digitally speaking?

Applied Materials has a company full of PhDs who can’t have a conversation without a whiteboard. These smart guys and gals have boat loads of patents between them, but trying to get them to write a blog post is a fool’s errand.

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Matt is no fool, but he needs great content, and a lot of it for his corporate communications and blogging programs. So, he uses a…

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